How Do Authors Market Their Books? How to Market a Book by Joanna Penn

How Do Authors Market Their Books?

how to authors market their booksOur first job as authors is, of course, to write great books, but these days, our second job is to market them.

Marketing isn’t a skill that most authors have naturally, and there is little formal training. But when your book hits the shelves, and the sales don’t start rolling in, there are only two things an author can do: keep writing more books…come to grips with marketing. (Go ahead and groan, it’s OK!)

How to Market a Book is for authors who want to sell more books, but it’s also for those writers who want to think more like an entrepreneur.  It’s for traditionally published authors who want to take control of their future, and for self-published authors who want to jump-start a career.

It’s Not Just For Sales Today – It’s for a Full Blown Career as a Writer

There are some short-term tactics for those who want to kick up immediate sales, but the focus of this book is more about instilling values and marketing principles that will help your long-term career as a writer.

It’s also about going beyond just the book, because the methods in this guide can take you from being an author into professional speaking, making money from other products and creating opportunities that you can’t even imagine yet.  (Don’t get nervous – remember at one point you never thought you’d be published to begin with!  And here you are…)

Interview with the Author

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Here’s What You’ll Learn

Part 1: Marketing Principles.  Including myths, how to balance your time, and generosity.

Part 2: Prerequisites for Success.  Including an understanding of yourself and your target market, professional editing and cover design, your book page on the retailer websites, pricing and the use of “free.”

Part 3: No Platform Needed – Short-Term Marketing.  Including how to get book reviews, paid advertising, using traditional media and tips for TV, radio and press releases.

Part 4: The Author Platform – Long-Term Marketing.  Including the reasons why a platform is a good thing, author branding, your author website, list-building and email marketing, content marketing and blogging, audio and podcasting, video and book trailers, social networking, professional speaking, and becoming an author-entrepreneur.

Part 5: Launching Your Book.  Including how launching has changed, soft launch, launch spikes, post launch and relaunches as well as lessons learned from some major book launches. Plus tips for when you get overwhelmed and plenty more links to further resources.

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